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Internet Statistics
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- Over 70% of people looking for a business use the internet before print directories
- Over 18.9 million Canadians are connected to the Internet *
- Search engines are reported as the typical starting point of the shopping process for 46 percent of consumers... *
- More than half (55 percent) of online coupon users are age 25-44 **
- One-third of online coupon redeemers have household incomes over $75,000 **
- 35% have incomes between $45,000 and $75,000 **
- 45% are males, 55% are females
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